Joe Rascal
Joe Rascal is a brand new entrant within the Australian bike trade, taking on a number of retail belongings that turned accessible following the break-up of Peter Stevens Bikes after its voluntary administration course of.
CEO James Tonna heads up the Joe Rascal enterprise, which now operates 4 dealerships within the state of Victoria after taking on the earlier Harley-Heaven shops in Melbourne, Dandenong and Ringwood, together with the Ducati Melbourne franchise.
James Tonna
“At Joe Rascal, we’re not simply opening dealerships; we’re opening a brand new chapter within the Harley-Davidson and Ducati expertise. Our promise is to accomplice with each rider, to deeply perceive their desires, and to ship an unparalleled journey that transforms them right into a cherished a part of our Rascal household from day one. We’re constructing a legacy of ardour, precision, and unwavering buyer dedication.”
James is a profession banker and serial entrepreneur and is flanked on the board by Chairman Barry Fitzpatrick. James himself is a passionate lifelong motorcyclist.
Jason McKenzie has transitioned from the earlier Harley-Heaven Group to turn out to be CEO, whereas Jessica Thomson heads up the Elements, Equipment, Attire and Way of life divisions throughout the group. As CFO, Geoff Mortimer additionally oversees the Finance and Insurance coverage departments.
“We aren’t tied to how issues have been executed prior to now,” states James Tonna, Group CEO and Founding father of Joe Rascal. “Out of the fireplace comes alternative. Joe Rascal will carve a path like no different, taking our new family and friends on a journey that has by no means been seen or skilled earlier than on the planet of motorcycling. Our promise is to accomplice with each rider, to deeply perceive their desires, and to ship an unparalleled journey that transforms them right into a cherished a part of our Rascal household from day one. We’re constructing a legacy of ardour, precision, and unwavering buyer dedication.”
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